The Sustainable Development Goals (SDGs) were adopted in September 2015 by all UN Member States (also known as Global Agenda 2030), with a view to end poverty, protect the planet, and ensure prosperity for all. Both governments and businesses across the Gulf Region have taken important steps to align their activities with the SDGs.

The integration of 17 Goals and its 169 Targets presents an exciting opportunity to drive sustainability into the core of the business. However, successful implementation of SDGs across businesses remains largely dependent on the degree to which sustainability departments would be able to illustrate clearly the business value that the SDGs could create.

This webinar discussed the various means in which organisations, at large, can align their operations with the SDGs. It presented a case study of Consolidated Contractors Company's (CCC) sustainability strategy (as a construction company) and how their strategy aligns with the SDGs.

What we learnt:

  • The starting point of any successful sustainability strategy is the implementation of strong corporate governance frameworks.
  • Companies can use the SDGs as a comprehensive framework for shaping their strategies, goals, activities, directions and reporting.
  • The steps needed to integrate the SDGs into any business strategy include:
    • Understanding the SDG framework
    • Identifying the company’s priorities, which includes identifying the company’s value chain and areas of impact.
    • Identifying the company’s sustainability goals and setting key performance indicators.
    • Aligning the company’s sustainability goals with the SDGs and cascading them across all functions of the company.
    • Reporting on progress.
  • It is recommended that these steps are reviewed and evaluated annually.
  • Aligning an organisations business strategy with the SDGs is the responsibility of all departments across the company and not solely that of the sustainability department.
* Please note that this webinar was delivered in Arabic.