A business’ reputation is one of its most valuable assets, but also one which is not often considered a formal management tool. Managing a business’ reputation effectively is a way to build trust amongst its stakeholders, resulting in increased attention and patronage. For small businesses, who have limited fiscal resources, managing their reputations is a sure-fire way to leverage existing and new customers – as well as new opportunities for growth and long-term value creation. The question then becomes: how can MSMEs build their reputations and entrench reputation management as a part of their internal governance processes? 

This webinar will aim to:

  • Situate reputation management and stakeholder engagement from a governance perspective,
  • Identify how MSMEs can undertake activities to build trust with their stakeholders, and
  • Discuss the best methods to instil reputation management across most of a business’ processes to improve business outcomes.