The Pearl Initiative held a collaborative event with the Tamer Group and Effat University. The purpose of the event was to unite students and business leaders to discuss the four pillars of the Pearl Initiative’s Business Pledge programme, which promotes and showcases the best sustainability practices being implemented by businesses across the Gulf Region, and their links to best practices in corporate governance.

The session was delivered by Mr. Ayman Tamer, Chairman and Managing Partner at Tamer Group. Mr. Tamer introduced the topic of sustainability in businesses and highlighted the Sa’aid Arms that are implemented and followed by Tamer Group. These arms include: Education, Women’s Empowerment, Art & Culture, Workplace Wellness, Philanthropy, and Environment Conservation. Mr. Tamer also discussed one of the four pillars of the Business Pledge, titled ‘A More Inclusive Workplace,’ where the motive is to instill a diverse culture in the workplace. Mr. Tamer linked two of the six Sa’aid Arms to this pillar, one of which is the ‘Women’s Empowerment’ arm wherein the mission is to educate and empower women with the skills and confidence necessary to enter the work market and maintain a healthy lifestyle.

The second Sa’aid arm discussed by Mr. Tamer was the ‘Workplace Wellness’ arm that aims to promote safe practices at work, improve performance, protect communities, and encourages employees to take personal responsibility for their own health and safety through several initiatives. We would like to extend our gratitude to the Tamer Group for their commitment to business ethics, and for collaborating with us on the student lecture. We would also like to thank the staff, faculty, and students of Effat University for their time and engagement with our programme.