The Business Pledge session held between FAB and Abu Dhabi University highlighted the framework of sustainability which consists of four pillars which created value for the bank by reducing its costs and in turn increase profits for the bank.

The Pearl Initiative launched the Business Pledge to call upon senior business leaders in the Gulf Region to make a public commitment to adhere to principles of ethical and responsible conduct when carrying out business and interacting with society. The Business Pledge allows business leaders to showcase their best practices while uniting students and business leaders to discuss the four pillars of Pearl Initiative’s Business Pledge programme.


The Pearl Initiative team would like to thank the following organisations and individuals for their valuable input, time and engagement with our programme:

  • First Abu Dhabi Bank (“FAB”)
  • Belinda Scott, Senior Manager - Corporate Sustainability, FAB
  • Abu Dhabi University and Dr Petra Turkama
  • Abu Dhabi University Students

The Pearl Initiative team would also like to extend a special thanks to PepsiCo as funders of the programme, and supporters of this initiative.

Event Summary  

Event Location: Abu Dhabi University, Abu Dhabi, UAE

The Pearl Initiative held a collaborative event between  FAB and Abu Dhabi University in Abu Dhabi on October 29th, 2018.

The event was a Business Pledge session held as part of the Pearl Initiative’s student engagement initiative, designed to provide students with the opportunity to engage with business leaders to learn more about the practical aspects pertaining to the implementation of sustainable best practices in business.

The session was delivered by Ms Belinda Scott, Senior Manager – Corporate Sustainability, FAB. Ms Scott discussed one of the four pillars of the Business Pledge titled ‘Setting Targets for sustainable and responsible growth’, which highlighted their sustainability framework and how sustainability is important to FAB.

FAB’s sustainability framework consists of the following four pillars;

Governance, Integrity and Risk Management encompassing risk management, data security and privacy, AML and anti-corruption aspects

Responsible Banking comprising of financial and economic performance, customer experience, financial access and inclusion, the direct environmental impact of operations etc.

Responsible Employment highlighting the role, value and importance of diversity and inclusion, talent management and employee wellbeing

Positive Social Impact pertaining to community investment and socio-economic development, responsible and sustainable procurement and Emiratisation

Ms Scott explained further how FAB viewed sustainability and its role in relation to the bank’s employee retention strategy, stakeholder satisfaction, and brand recognition. Ms Scott also noted how sustainability initiatives created value for the bank by reducing its costs and in turn increase profits for the bank.