The Pearl Initiative launched the Business Pledge calling upon Senior Business Leaders in the Gulf Region to make a public commitment to adhere to principles of ethical and responsible conduct when interacting with society by showcasing their best practices to unite students and business leaders to discuss the four pillars of Pearl Initiative’s Business Pledge programme.


The Pearl Initiative team would like to thank the following organisations and individuals for their valuable input, time and engagement with our programme:
  • Chalhoub Group
  • Ms. Dana Dadoush 
  • Al Ghurair University Staff and Faculty
  • Al Ghurair University Students 
The Pearl Initiative team would also like to extend their thanks to PepsiCo as funders of the programme, and is grateful for their continued support.

Event Summary  

Event Location: Chalhoub Group Head Office, Dubai

The Pearl Initiative held a collaborative event between Chalhoub Group and Al Ghurair University on February 28th in Dubai.

The event was a Business Pledge session held as part of the Pearl Initiative’s student engagement initiative, designed to provide students with the opportunity to engage with business leaders to learn more about the practical aspects related to implementing sustainability best practices.

The session was delivered by Ms. Dana Dadoush, Sustainability and CSR Professional at Chalhoub Group. Ms. Dadoush discussed one of the four pillars of the Business Pledge titled ‘A more inclusive workplace’.

Ms. Dadoush shed light on the topic of diversity and inclusiveness by elaborating on one of their sustainability pillars named ‘People’, which ensures Chalhoub employees are happy and healthy and also provides motivating and meaningful experiences to their employees.

 Chalhoub Group strides towards making diversity and inclusion their way of life, through this effort, Chalhoub Group encourages collaborative teamwork and provides continuous learning and development opportunities for their employees to grow by learning new skills. 

The ‘Planet’ pillar aims to improve the efficiency of their operations and allows Chalhoub Group to give back to the planet by implementing their new ‘Environmental Policy’ and using a sustainability software which helps monitor progress.  

Ms. Dadoush took into account the importance of sustainability by explaining the role of the other pillars and said, “If you don’t measure your sustainability, there is no point in being sustainable”.