Year: 2021
Region: GCC
Type: Pearl Initiative Publication
An Overview of Nesma’s Corporate Social Responsibility Strategy: Understanding the effects of the COVID-19 pandemic
This case study highlights the key insights from an interview conducted with Rana Zumai, Corporate Communications Manager, Nesma Holding, where she highlights Nesma’s main CSR focus areas, and how they adapted their strategies in light of the recent global pandemic. Rana highlights some of the successes and challenges of carrying out Nesma’s CSR mission and vision in times of crisis.