Emirates NBD as part of their CSR approach have introduced a CSV (creating shared value) model of giving, wherein it tries to create value for all its stakeholders with the simple thought that, what you do comes back to you. They have narrowed their focus down to helping people with disabilities, financial literacy, women empowerment, health and wellness of its people and the environment under this initiative; all these initiatives will help Emirates NBD become a good corporate citizen in its home town as well as other places of operation.